Focus on the customer with video and images

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Car buyers have more choice today than ever, and dealers need to make the most of every opportunity when competing for the attention of the retail customer.

Video is proven to support the customer buying journey and it is important to cherish every hard-won enquiry. The use of great images will build a closer connection to the customer and increase conversion rates when they visit the showroom.

The data is clear from hundreds of retailers in the UK and Europe that consumers are increasingly using video when researching their next purchase. Ensuring that teams at all sites keep images up-to-date with current stock is essential. Every vehicle not uploaded is potentially an opportunity missed.

AutosOnShow has developed one of the most comprehensive support packages in the industry to ensure that everyone can use the platform quickly and efficiently. The AutosOnShow Dealer Solution is designed to be easy to use on the busiest of forecourts and captures high-quality video and imagery to improve footfall.

The solution produces consistent, high-quality video and imagery without the need for any face-to-face training. Users simply follow the step-by-step pre-populated guides for the brand and within minutes the video and images can be live on the dealer website and third-party websites, such as Auto Trader. It’s clear consumer behaviour is changing, and video is leading the drive.

As part of BCA, AutosOnShow is leading the automotive industry through innovation and service to sell more vehicles, improve customer relationships and speed up the remarketing and retail process. 

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