Get to grips with video to avoid lost sales

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The popularity of video among consumers is growing fast, with UK adults watching nearly an hour of digital video each day, more than double what it was five years ago. If retailers are to avoid missing out on sales, it is essential to roll out the latest technology rapidly.

The latest figures from Hubspot show video is projected to claim more than 80% of all web traffic by 2019. As consumers increasingly turn to video to research new and used cars, a high-quality video of the vehicle will become the price of entry to the purchase decision process for dealers.

To help retailers benefit from the explosion in video, AutosOnShow has made the new technology as easy as possible to implement.

A DSLR turntable allows HD video and images to be captured to a consistent standard with minimal training. New functionality also provides an exploded view of the vehicle, internal 360-degree spins and framing, ensuring the car is the star of the image.

For dealers without a turntable, AutosOnShow’s guided video and imagery solution ensures consistency. As with all AutosOnShow solutions, no face-to-face training is needed and the app can easily be picked up and used by anyone, creating professional video and images. Bringing customers to the dealer forecourt or website is an expensive process, but adding a video to a marketing email can boost click-through rates by 200-300% and embedding videos in landing pages can increase conversion rates by 80%. Motor retailing is becoming more complex and competitive. It’s important to make sure that every opportunity to engage a potential buyer is taken. 

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